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What Is Digital Marketing?
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
Social Media has been defined as websites that allow profile creation and visibility. of relationships between users (Boyd & Ellison, 2008); web-based applications which. provide functionality for sharing, relationships, group, conversation, and profiles.